Look, there’s millions of people using social media every day and that number is forever growing. That’s great news for marketing your practice because you can grow your audience relatively quickly, easily and also cheaply. And that being said, there’s only a certain amount of bandwidth on people’s feeds, and millions of other businesses all vying for that coveted space. On your audience’s screen and smartphone. And with a pandemic causing more businesses to move online than ever before in the history the competition has just exploded. But one thing remains the same social media powerful tool that when used effectively help you to grow your audience. And explode your business. Don’t use it. Competition will. So here are three of our best tips.
Here are Three of Our Best Tips. Do you Use the Social Media Right Now to Get More New Patients? Let's Dive in.
- Create a Social Media Posting Calendar and Stick to it:- Your rhythm will be so surprised to how fast you can gain followers simply by being consistent with the content that you’re posting sporadically. People are far less likely to pay attention to you’re going to train your audience to expect your post content. That’s how you start building the know like and trust factor with them and start positioning yourself as front of mind and a premier practice for them. That way when you are the one there think there’s just so many tools allow you to schedule your social posts in bulk ahead of time. So diarize a time to create each month’s worth of content. Get it loaded into your social tool, start building that consistency and trust with your audience. It’s super easy.
- Use Different Types of Posts:- If people see the same type of content every week, they’re going to tune out. Now a great way to keep things fresh is to start thinking about the different levels of awareness that people in your audience or you can create content to suit that level. For example, If people are unaware of your practice, using diverse social media posts can be a game changer.
- Educational Content– This is amazing with showing them who you are and what you do. Other people might be aware of your practice, but they’re not ready to actually become a patient just yet. What did they need to know about your clinic for you to become their number one choice.
- Behind the Scenes Videos– This type of videos and other personal content is great for helping these people to grow that no like cost factor. And for people that are aware that they have a problem and they’re ready to solve it by either really make an appointment, presenting them with an offer is a great way to get them off the bench and into your clinic.
- Value-Add Offers– We love doing value add offers with this group of people for example, perhaps they’re gonna have something complimentary when they come in. They make it very easy for them to take that step.
3. Used Retargeting:- In this detailed blog, we dive deep into social media strategies tailored for practice owners.
So if you are ready to take your practice to the next level? Click the link below to get started on your journey to more new patients from social media!