Category : Healthcare Marketing Author : Team Salesdoc Date Created: 06 Aug 2024
If you are a doctor looking to market your services and your clinic through the internet we sure you must be aware of the rule that doctors are not allowed to advertise in any form. After the pandemic online consultation has become quite common for all the patients. That’s why a good digital infrastructure and a best digital marketing strategy is very important for every doctor. So, Here the Salesdoc which is the best digital marketing agency in healthcare sector near me will show you how you can grow in the healthcare sector through effective digital marketing strategies. how can you start digital marketing strategies for your clinic while staying within the guidelines of the government. Firstly, All the strategies that We are going to discuss in today’s blog are as per the guidelines of government so you don’t have to work about accidentally breaking any of the laws.
Here are the top 5 most successful digital marketing techniques for healthcare facilities and hospitals are listed below:-
Found by Your Patients
- Importance of Online Presence: Thousands of people are searching for a good doctor in your area.
- Listing Platforms: Register on platforms like Google My Business and Just Dial.
- Specialized Listings: Register on doctor-specific platforms like Practo, ReferDoc, etc.
- Profile Details: Ensure your profile is complete with clinic details, timings, expertise, degrees, and patient reviews.
- Use Keywords: Incorporate relevant keywords so your profile appears when people search for a good doctor in your area. Such as best doctor near me or top healthcare professionals
SEO and Content Optimization
- Content Creation: Create blogs and YouTube videos on common topics and symptoms.
- Leverage Search Queries: Many people Google symptoms before consulting a doctor.
- Keyword Research: Use tools like Google Keyword Planner or Ubersuggest to find popular search terms.
- SEO Techniques: Optimize your content with SEO best practices to rank higher in search results.
- Content Details: Include your contact information in your content for those who wish to consult you.
Reviews and Testimonials
- Trust Building: People rely on reviews and feedback before choosing a doctor.
- Collect Feedback: Ask patients to leave reviews on your website and other platforms.
- Video Testimonials: Use before-and-after videos or patient testimonials to showcase your services.
- Encourage Referrals: Motivate existing patients to refer new patients or family members.
Use Digital Tools
- Electronic Health Records (EHR): Maintain detailed records including age, gender, medical history, and prescribed medications.
- CRM Tools: Utilize CRM tools to manage patient data, send automated emails or WhatsApp messages about appointments, tests, and reports.
Webinars and Free Online Health Check-ups
- Online Seminars: Conduct webinars to discuss uncommon diseases, symptoms, and preventive measures.
- Free Consultations: Offer free video consultations and encourage patients to visit your clinic for further treatment.